Case Study: Cracker Barrel’s Branding U-Turn — Lessons from Bud Light and Jaguar

Case Study: Cracker Barrel’s Branding U-Turn — Lessons from Bud Light and Jaguar

Case Study: Cracker Barrel’s Branding U-Turn — Lessons from Bud Light and JaguarFRIGG PR & Marketing
Published on: 31/08/2025

Cracker Barrel’s rebrand backlash and reversal reveal key lessons in brand loyalty. Compare with Bud Light and Jaguar in this case study.

Case Study
Case Study: Cracker Barrel’s 2025 Rebrand — Balancing Nostalgia with Market Realities

Case Study: Cracker Barrel’s 2025 Rebrand — Balancing Nostalgia with Market Realities

Case Study: Cracker Barrel’s 2025 Rebrand — Balancing Nostalgia with Market RealitiesFRIGG PR & Marketing
Published on: 24/08/2025

Explore Cracker Barrel’s 2025 rebrand: new logo, retail store remodels, stock impact, and customer backlash in this in-depth PR & marketing case study

Case Study
The Human Touch in an AI-Saturated World

The Human Touch in an AI-Saturated World

The Human Touch in an AI-Saturated WorldFRIGG PR & Marketing
Published on: 22/08/2025

As AI floods the web with sameness, brands win by making humanity a luxury—authentic voices stand out in the noise.

Case Study
Coldplay Kiss Cam Crisis: Astronomer’s Bold PR Play

Coldplay Kiss Cam Crisis: Astronomer’s Bold PR Play

Coldplay Kiss Cam Crisis: Astronomer’s Bold PR PlayFRIGG PR & Marketing
Published on: 19/08/2025

How Astronomer turned a Coldplay kiss cam scandal into a witty PR win—balancing humor, celebrity, and brand focus.

Case Study
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