About Frigg
Who is Frigg?
Frigg was the queen of the Norse gods and Odin's wife. She was known for being incredibly wise and could see into the future. As a caring mother, she did everything she could to protect her family and help make important decisions. Even though she had the same magical powers as Odin, Frigg was smart about when to speak up and when to stay quiet. She knew that sometimes listening was just as important as talking. Her name is where we get our word "Friday," and she represents the perfect mix of strength, wisdom, and caring protection that we bring to every client.
Misty Johnson — Co-Founder & PR Director
Misty Johnson is a public relations strategist and marketing leader whose work centers on helping brands build visibility, credibility, and authentic connections. With expertise spanning PR strategy, digital marketing, and client relations, Misty combines creative storytelling with strategic execution to guide businesses through every stage of their customer journey.
Experience & Background
Misty holds a degree in Public Relations and Marketing and has built her career around helping organizations communicate with clarity and impact. Her professional journey reflects a blend of public relations, content strategy, and digital marketing, giving her the tools to craft campaigns that resonate both locally and online.
She co-founded Frigg PR & Marketing alongside Brad Johnson, building on a shared vision to create an agency that merges data-driven marketing with human-centered storytelling. Misty’s role emphasizes nurturing long-term client relationships, managing brand reputation, and delivering PR strategies that build trust.
Expertise & Focus
Misty’s strengths include:
Public Relations Strategy: Crafting earned media opportunities, press releases, and communications that establish authority.
Marketing Campaigns: Developing multi-channel strategies for real estate marketing, small business marketing, and industrial marketing.
Digital Content & SEO: Aligning messaging with SEO and AI SEO best practices so brands appear in both Google search and AI-driven discovery platforms.
Client Advocacy & Brand Storytelling: Helping clients find and share the stories that set them apart.
Her background in PR makes her especially skilled at bridging the gap between business goals and audience engagement.
Leadership at Frigg PR & Marketing
As the PR Director at Frigg, Misty leads the agency’s communications and client engagement strategies. She plays a pivotal role in shaping brand narratives for businesses across Western New York — with a focus on Olean marketing, Allegany marketing, and regional PR campaigns that highlight the unique strengths of local companies.
Misty is known for her thoughtful, nurturing approach to client relationships — ensuring every project reflects authenticity and alignment with the client’s vision. Her leadership helps Frigg stand out as a PR agency in Western NY that blends professionalism with personal connection.
Call to Action
Misty Johnson’s career reflects her passion for helping businesses grow through authentic storytelling and strategic PR. To learn more about how Misty and the Frigg PR & Marketing team can support your brand, visit Frigg Marketing.
Brad Johnson — Co-Founder & Director of Business Development
Brad Johnson is a public relations strategist, marketing strategist, and licensed real estate professional whose career bridges business development, engineering, and data-driven marketing. With more than 20 years of combined experience across multiple industries, Brad blends analytical rigor with creative storytelling to help businesses grow through strategic PR, digital marketing, and AI-driven campaigns.
Experience & Background
Brad holds an MBA and a background in Chemistry with a minor in Physics, giving him a rare combination of scientific precision and business insight. His professional journey began over 25 years ago where he advanced through roles in customer service, IT business analysis, and estimation engineering. These experiences sharpened his skills in process optimization, client relations, and data interpretation.
In addition to his corporate background, Brad is a licensed real estate agent in both New York and Pennsylvania, where he specializes in marketing homes across the Olean and Allegany region. His work in real estate highlights his ability to combine local market knowledge with cutting-edge digital strategies, helping sellers attract qualified buyers through targeted, data-driven campaigns.
Expertise & Focus
As a PR and marketing strategist, Brad has built expertise in:
Public Relations & Marketing Strategy: Designing campaigns that connect brands with audiences authentically.
Digital Advertising & SEO: Implementing search strategies, from traditional SEO to AI SEO, ensuring clients rank in both Google and emerging AI-driven search platforms.
Real Estate Marketing: Developing high-conversion listing campaigns that combine photography, video, and keyword-optimized copy.
Business Development: Creating growth strategies for small business marketing, industrial marketing, and regional companies throughout Western NY.
His ability to merge technology with storytelling has positioned him as a trusted partner for entrepreneurs, established companies, and real estate professionals alike.
Leadership at Frigg PR & Marketing
As the Co-Founder and Director of Business Development at Frigg PR & Marketing, Brad leads the agency’s mission to guide clients through their customer journey with clarity and purpose. He works closely with businesses across Western New York—spanning real estate, healthcare, small business, and industrial sectors—to deliver measurable results through tailored PR and marketing solutions.
Brad’s leadership reflects his philosophy: that great marketing is equal parts art and analysis. Whether developing AI SEO frameworks, managing real estate campaigns, or creating brand strategies for local businesses, he approaches every project with both curiosity and precision.
Call to Action
Brad Johnson’s career reflects a commitment to blending business development, PR strategy, and digital innovation into actionable growth for his clients. To learn more about how Brad and the Frigg PR & Marketing team can help your brand thrive, visit Frigg Marketing.
What We Do
Our approach to telling your story
At Frigg PR & Marketing, we believe that great businesses need more than visibility—they need nurturing, intuition, and guidance. Inspired by Frigg, the Norse goddess of motherhood and foresight, our agency was born from the transformation of a mother reclaiming her story.
After raising two strong daughters, co-founder Misty Johnson chose not to fade into the background of motherhood’s afterglow—but to step forward and channel that same fierce love and insight into helping businesses grow. Because who better to guide customers to your business than someone who knows how to build trust, nurture relationships, and see potential before anyone else?
We don’t just create marketing campaigns. We mother your message—crafting it with care, anticipating what’s needed before it’s asked, and making sure it finds a home in the hearts of your audience.
Testimonials
Misty did a great job on our logo. She was creative, fast, and reasonably priced. She created a great logo that represents our mission well.
Chautauqua Lake Property Owners Association
They’ve made my life easier, get my vision, and are seriously amazing to work with.
If you’re a business owner who’s juggling all the things and dreaming of a little breathing room Frigg is the real deal. From the behind the scene magic to keeping things running smoothly.
Thank you for being so easy to work with and genuinely giving a damn about your clients. I’m truly grateful.
Michelle Wickett
